Mothers have long been the backbone of families, often placing everyone else’s needs before their own. However, new findings from a Habuild survey reveal a growing shift—today’s mothers are increasingly aware of the need to prioritise their health, yet lack the support systems to do so effectively.

The survey, conducted by Habuild among over 5,000 respondents, the majority of whom were women, highlights a critical gap between intent and action when it comes to maternal health and well-being.

Key findings from the Habuild survey include:

• Over 60% of respondents are aged 45 and above, indicating that many women begin prioritising their health only later in life

• Nearly 59% of mothers said structured health programs would motivate them to take their health more seriously

• A significant proportion also highlighted the need for expert guidance and community support to stay consistent with their health goals

These insights underline a crucial reality: while awareness around health is increasing, mothers often delay prioritising their own well-being due to years of focusing on family responsibilities.

This also highlights a larger systemic gap—while mothers are expected to be primary caregivers, there is limited access to structured, credible, and sustained health support tailored to their needs.

Saurabh Bothra, Co-founder, Habuild

Commenting on the findings, Saurabh Bothra, Co-founder, Habuild, said, “For far too long, mothers have been conditioned to put their own well-being on the backseat while caring for everyone else. What we’re witnessing now is a powerful shift—mothers want to prioritise their health, but they need the right structure, guidance, and community to make that sustainable. At Habuild, we believe that when you empower a mother to take care of herself, you’re strengthening the entire family ecosystem. It’s time we move from simply acknowledging mothers to actively enabling their well-being.”

As preventive healthcare gains importance, the findings call for a shift in how maternal well-being is approached—not just as an individual responsibility, but as a shared priority for families, communities, and healthcare providers.

For more information, please visit habuild.in.