HDFC Life, one of India’s most trusted and leading life insurers, announced its association with the Kolkata Knight Riders (KKR) as an Official Partner for the recently commenced cricket season. The partnership brings together a brand built on the promise of financial security and a cricket franchise that has captured the hearts of millions, especially across the length and breadth of India’s Eastern region.

Pritika Shah – Head of Marketing, HDFC Life

Pritika Shah, Head-Marketing, HDFC Life, said, “Given India’s diversity, we have been building our brand through culturally relevant region focused efforts in India. This association with Kolkata Knight Riders continues that journey for us. KKR’s fantastic following gives us an opportunity to deeply connect with households across the country, especially in the East.”

Binda Dey, Chief Marketing Officer, Knight Riders Sports, said, “We are delighted to welcome HDFC Life as our Official Partner for IPL 2026. The most meaningful partnerships are those built on shared values, and HDFC Life’s ethos of pride and respect strongly reflects what KKR stands for as a team. Just as our fans trust us to give our all on the field, HDFC Life empowers millions of Indians with the confidence to face life beyond it. Together, we look forward to a collaborative partnership that creates memorable moments and resonates deeply with fans across the country.”

Over the course of this association, HDFC Life will roll out a series of high‑impact visibility and engagement led promotions across digital, social, on-ground and other touch points in collaboration with Kolkata Knight Riders.