In the bustling streets of India, where the sun beats down relentlessly and style is non-negotiable, a new player is shaking up the eyewear scene. ollo, a brand founded by young entrepreneur Arjun Phoolka, is on a mission to deliver the highest quality eyewear made from the best materials available and jeweler-grade hardware at prices that don’t break the bank. Forget overpriced imports or flimsy knockoffs—ollo combines premium materials, innovative design, and luxury branding to make high-end eyewear accessible to everyone.
 

Wearing the Ombra sterling shades from ollo, she owns every moment seated inside a Rolls Royce, letting her sunglasses steal the spotlight
 

ollo’s material lineup sets a new standard. Core frames are crafted from high-grade acetate for its lightweight flexibility and full recyclability, but the collection expands to premium metal alloys for sleek strength and pure titanium for hypoallergenic, ultra-durable performance. These aren’t basic versions—titanium is aerospace-grade for featherlight resilience, metal offers polished finishes that age gracefully, and acetate provides vibrant, sustainable color pops. All paired with jeweler-grade hardware: precision hinges, flexible titanium arms, and adjustable pads that elevate every pair to heirloom quality, without the premium markup. Ensuring that your frames last a lifetime.
 

Comfort remains key in eyewear, ollo’s signature texture and engraving deliver grip and comfort, adapting seamlessly to faces. They keep their frames light and balanced to ensure comfort over long periods of time.

ollo redefines luxury for India’s population of 1.4 billion people. People chase logos but ignore longevity causing them to change their frames frequently. ollo allows people to curate they own collection of frames and try new and different styles of frames that will last them instead of investing in a single luxury frame compromising on quality.
 

Sunglasses are an absolute necessity for safeguarding your eyes from ultraviolet (UV) radiation, which bombards us daily and silently erodes vision over time. Without them, harmful UVA and UVB rays penetrate deep into the cornea, lens, and retina, accelerating cataracts that cloud your sight and macular degeneration that steals central vision—major causes of irreversible blindness, especially in intense sunlight.
 

Spotted in The Olive frame, he lets his sunglasses do the talking while sharing a calm, sun-soaked moment at the stables with a beautiful horse
 

Imagine your eyes as delicate cameras exposed to constant radiation; sunglasses with 100% UV protection act as an unbreakable filter, preventing photokeratitis—a painful corneal sunburn—and pterygium growth that invades the eye surface in sunny climates. Skipping them heightens skin cancer risks around the thin eye-area skin, turning a simple oversight into a lifelong health crisis. Consistent wear slows aging effects on eyes, just as sunscreen is mandatory for skin; without it, cumulative damage builds, demanding costly treatments later.

Beyond safeguarding your eyes from UV rays and glare, sunglasses have evolved into a cornerstone of everyday fashion. As Jack Nicholson once quipped, “With my sunglasses on, I’m Jack Nicholson. Without them, I’m fat and 60,” and Karl Lagerfeld compared them to makeup, saying, “Sunglasses are like eye shadow: They make everything look younger and pretty,” Helen Keller also once said “Keep your face always toward the sun and shadows will fall behind you—with sunglasses on, of course”. Highlighting the need for sunglasses to protect your eyes.

“At the price point we provide, these high-quality frames that last a lifetime. People forget about branding, which is a very important aspect in eyewear, but we ensure that along with the quality of our frames, our branding is also of the highest quality. This includes packaging and the whole experience of buying a frame, which other brands—even near our price bracket—don’t provide,” said Arjun Phoolka, Founder of ollo.